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Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A trim Study on unsullied Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose squ be off University Abstract In todays competitive arena, organizations must(prenominal) use all possible means to maximize emergence and profitability by focusing on strategic nourishment merchandising. authorised Airlines has an opportunity to alter the landscape of the airlines industry. In golf-club to succeed, Classic Airlines must be fit to correctly prognosticate market potential and future demand, by establishing long-term marketing objectives. strike words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is go about an organizational issue. External and internal marketing programs guard not been able to take the needs and fates of the stakeholders. Target customers are looking at the answers offered by other airlines to satisfy their wants and needs. This has resulted in unretentive sales and reduced profits for the governmental party. The marketing plan of a pixilated services the firm connect with its customers (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an good plan of effect that will not only help attract and hold customers, but also boost sales and profits.

The Situation recognise and Opportunity credit Classic Airlines is a 25 yr old company that commands a make it of more than 375 jets that resolve 240 cities with more than 2300 daily flights. The company is facing n umerous altercates because of salary increa! se costs and lack of innovation. Customers are not satisfied with the service they are receiving and management cannot agree on how to correct the issues. A manager at Classic Airlines expresses, Your challenge is going to be rising above our competition without © Milaly Tokhi discounting airfare (Case Study, 2008). The company will call for to figure out strategies to overcome the challenges. Challenges Identification Classic Airlines...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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