An Online Business Expansion Proposal Essay

Dancys Fancy cover is a local, individually owned and operated butter/spread. This business is located in Jacksonville scratch. The operation started turn verboten from a simple request from a friend who wanted to grease ones palms the Garlic butter for a deviatey. It was then that Anna Dancy realized the family and friends favorite dinner addition was a possible money fashioning venture. The actual business side was at first a sec taunting. Anna had never run her own business, nor had she worked in food service or distributing food. in that respect was a lot to learn that went way beyond the crossroad. She purchased a mobile kitchen unit, and started creating her butter spreads. It was not long before the Health quizzer paid her a visit.She was fortunate that she was giving solid advice as to how to pretend forward with rules in running a food service business. The holdup was minimal and it gave her time to actually prep be for bring her product to a larger customer ba se then family and friends. Farmers markets ar the primary selling place for Dancy Fancy Butter. The product is made and unploughed preserved in the mobile kitchen, and then Anna and family helpers travel thought out the Jacksonville region setting up at Farmers Markets. It has been a great success. instantaneously that she has a year under her belt, and with family and friends living outside of Jacksonville and the state of Michigan Anna Dancy had decided that she wants to explore expanding her internet presences and move into selling and shipping her product to a wider market.The advantages in todays market for placing access to your product and services online are numerous. For Dancy Fancy Butter being online volition generate up an opportunity for a larger population to see the products offered. There is an international customer base available into Canada with the location of the fellowship in Michigan.The possible challenges to building an online presence for this compa ny will be ensure there is up-keep for everything from the website through thesocial media outlets. The online presence is bound to bring in more clients, the significance will be made clear and the trouble of the online environment will align with the overall goal to be self-made in this endeavor. Current Online CompetitionThe online exhaustrs that come up in a basic search for butter, butter spread and organic are, Home dry land end (http//www.earthbalancenatural.com/), Melt Up (http//www.meltdirectnow.com/), and Bryannas Vegan Butter (http//vegan.com/recipes/bryanna-clark-grogan/bryannas-vegan-butter/).Earth Balance is an off shoot of the Smart Balance products whose parent company is GFA Brands, Inc. so even though this is an natural butter spread, it is still a part of a large company. The website is well organized, and has several appealing features such as a Recipe section and Kitchen Tips. There is not a ecommerce or shopping cart, so the product is only available in s tores.The succeeding(prenominal) company Melt Up is an organic butter spread. The website is very basic. It does nourish a shopping cart and ecommerce. The site offers a newsletter and runs and RSS syndication on its front page. This sight is a good set up if you are familiar with the product.The third website like or close as a competitor is Bryannas Vegan butter. This site is connected to Vegan.com (http//vegan.com). It is more of a blog site. If the site does allow you to buy products, however it takes you off to Amazon to complete your purchase.This websites do have similar products as Dancy Fancy butter, however they are not homegrown, home town products. The advantage to Dancy Fancy butter is it will carry a local feel to all who visit the website.Online merchandising Suggestions and StrategiesThree online strategies that are planned for the rolling out Dancy FancyButter online expansion will be an email campaign, a Facebook group for the company and third will be content st rategy of building preparedness Tips videos for the website.