McDonaldization Essay -- essays research papers

George Ritzer describes McDonaldization as the process by which the principles of the fast-food restaurant are coming to dominate more than and more sectors of American bon ton as well as the rest of the world. McDonaldization is the topic that our society is becoming more efficient and more fast paced. reasonable systems can be defined as unreasonable, dehumanizing systems that deny the humanity, the human reason, of the plenty who work within them or are served by them.1 Today there are many types of businesses that are increasingly adapting the same values and principles of the fast-food attention to their needs. Rational systems are dehumanizing our society and seem to be even more irrational than convenient. Almost every aspect of todays society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family. McDonaldization is turning our society into angiotensin converting enzyme whi ch is built upon convenience and gaining the most for our money in the fastest stylus possible. The significant success of McDonalds, and of McDonaldization as a whole, is due to four staple fiber elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The first dimension of McDonaldization is efficiency. Efficiency means choosing the optimum means to a given end. Efficiency does have its advantages for both consumers, who get what they want speedily and with little effort, and for workers, who can perform their tasks...