Strategies of Noki Company Case Study Example | Topics and Well Written Essays - 2000 words

Strategies of Noki Company - Case Study Example It is evidently clear from the discussion that Noki Company is offering mobile phones, smartphones, mobile computers and networks to customers worldwide. In the light of technological changes brought about by modernization, research and development, this study will attempt to find out how Noki Company deals with the macro environment changes that affect its business. Part 1 of the study presents a PESTLE analysis, Part 2 is a SWOT analysis and Part 3 is the conclusion. Before the1980s, the telecom industry operated under a monopolistic environment, but for different political-economic reasons. US, Japan, and the UK ended this era of monopoly and allowed new players in the industry. Radical changes have been instituted since then, and liberalization has invited several telecom companies to participate in the telecom industry. The government of Finland has been supportive of technological changes. In the 1980s it has veered away with agricultural products and took the position to be on e of the leaders in the technology field. Thus, during this period Nokia has established a strong alliance with the government and has now be converted into the number one corporation in Finland. IT has turned out to be the third source of revenue for the country. The mobile phones introduced by Nokia developed to be an important tool in connecting people together around the world. Noki Company has three main core businesses, the Nokia Mobile Phones, Nokia Networks and Nokia Ventures. Noki Company is considered a very important employer; likewise, it also plays a vital role in the financial system in Finland financial market. It is a publicly traded company listed in NYSE, Helsinki and Frankfurt. The company has established branches in 120 countries worldwide employing 128,445 personnel. In 2009, Noki has an operating profit margin of 5.0 % a market share of 37% and has increased the country’s GDP.